Brand Strategy and Creative Direction Template
Say goodbye to your old process as you know it. This template is designed to kickstart any project on the best note leaving your client eager and confident in what's to come. I created this Brand Strategy and Creative Direction Document after realising the power a good strategy holds when developing a brand's identity.
This template is made to help guide you along this process highlighting the basic topics you should be covering before diving into designing. Each section has prompts to help you through till the end in making the perfect action plan for your client. Include this in the beginning of your design services and start your projects with confidence.
Please note:
There are no refunds for this digital product.
If you have any questions, contact me at ashleyisaacdesign@gmail.com
What you'll need:
Adobe Illustrator or Adobe InDesign - To edit the templates. Files included: Indd, IDML & Ai.
Includes: 1 ZIP file containing an Adobe InDesign and Illustrator file, PDF of how to edit and use the template, Prompts and descriptions on each page, 11 Pages (A4 Landscape), About The Brand, Brand Foundations (Purpose, Mission, Vision & Values), Target Audience and Audience Personas, Audience Problems & Solutions, Competitor Analysis, Brand Archetype, Brand Personality, Mood Boards & Creative Direction, Next Steps